This text is based on an ethnographic analysis by the Township Community Museum from the municipality of Francisco I. Madero, in Coahuila. The museum was founded, in 1997, under the auspices of the National Institute of Anthropology and History (inah) as part of its National Program of Community Museums. The analytical aspect of this work questions the relationship between community narratives of the past / heritage, local memory and national history. Based on photographs and available objects, along with interviews, the mediations, intertexts and the symbolization of material culture -in tune with the local traditions- are analyzed. The objective of the paper is not to show how a local museum is a complex exhibition of regionally preserved traditions through pure forms of identity-memory, but rather how we conceive of narratives (or counter-memories) within the complex and ambivalent process of hybridization of pedagogies of the national state.